Digital Marketing Mastery Course

Course Modules and Descriptions

1. Introduction to Digital Marketing

• Description: Learn the fundamentals of digital marketing, its evolution, and its significance in today’s business landscape.
• Key Takeaways:
  • Overview of digital marketing vs. traditional marketing
  • Understanding the digital customer journey
  • Key trends shaping the industry

2. Search Engine Optimization (SEO)

• Description: Master the techniques of on-page and off-page SEO to optimize websites for search engines and improve organic rankings.
• Key Takeaways:
  • Keyword research and optimization
  • On-page SEO: Meta tags, title tags, headers, and URL optimization
  • Off-page SEO: Backlinking strategies
  • Technical SEO: Sitemap, robots.txt, and site speed optimization

3. Pay-Per-Click (PPC) Advertising

• Description: Learn how to create and manage paid ad campaigns on platforms like Google Ads and Bing Ads.
• Key Takeaways:
  • Introduction to PPC and its role in digital marketing
  • Campaign setup, budget allocation, and bid strategies
  • Ad copywriting for high CTR
  • Performance tracking and analytics

4. Social Media Marketing (SMM)

• Description: Explore how to use social media platforms (Facebook, Instagram, LinkedIn, Twitter) to build brand presence and engagement.
• Key Takeaways:
  • Social media strategy and goal setting
  • Organic vs. paid social media campaigns
  • Content creation best practices
  • Analytics and performance tracking

5. Content Marketing

• Description: Learn the art of creating and distributing valuable, relevant, and engaging content to attract and retain an audience.
• Key Takeaways:
  • Types of content: Blogs, videos, infographics, and more
  • Storytelling in marketing
  • Content calendar creation
  • Measuring content ROI

6. Email Marketing

• Description: Build effective email campaigns to nurture leads and retain customers.
• Key Takeaways:
  • Understanding email marketing funnels
  • Tools like Mailchimp, ActiveCampaign, and Klaviyo
  • Email list segmentation and personalization
  • Performance metrics: Open rate, CTR, and conversions

7. Analytics and Data-Driven Marketing

• Description: Learn to track and analyze data to optimize marketing strategies using tools like Google Analytics and Google Tag Manager.
• Key Takeaways:
  • Setting up and reading analytics dashboards
  • Tracking KPIs: Bounce rate, sessions, traffic sources
  • A/B testing for campaigns
  • Conversion rate optimization (CRO)

8. Affiliate and Influencer Marketing

• Description: Understand how affiliate programs and influencer collaborations can drive conversions.
• Key Takeaways:
  • Setting up an affiliate marketing program
  • Influencer selection and outreach strategies
  • Measuring ROI for affiliate and influencer campaigns

9. Mobile Marketing

• Description: Dive into mobile-first marketing strategies, including app promotions and SMS marketing.
• Key Takeaways:
  • Optimizing content for mobile devices
  • Basics of app store optimization (ASO)
  • Push notifications and SMS campaigns

10. Marketing Automation Tools

• Description: Learn to automate repetitive marketing tasks using platforms like HubSpot, CleverTap, and ActiveCampaign.
• Key Takeaways:
  • Lead nurturing workflows
  • Automated email campaigns
  • Personalized marketing strategies at scale

11. E-Commerce Marketing

• Description: Develop skills to optimize e-commerce platforms for sales using effective marketing techniques.
• Key Takeaways:
  • Conversion rate optimization (CRO)
  • Product page SEO and advertising
  • Retargeting campaigns for cart recovery
  • Multi-channel selling strategies

12. Capstone Project and Certification

• Description: Apply your knowledge in a real-world digital marketing campaign project.
• Key Takeaways:
  • Designing a complete marketing strategy for a brand
  • Generating reports and presenting results
  • Certification of course completion

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Course Benefits

1. Hands-on Learning: Access to live projects, case studies, and industry tools.
2. Certifications: Google Ads, HubSpot, and course completion certificates.
3. Industry-Relevant Tools: Google Ads, Analytics, Canva, SEMrush, Ahrefs, etc.
4. Expert Mentorship: Learn from industry experts with real-world experience.
5. Career Support: Resume building, interview prep, and placement assistance.

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Additional Features

• Weekend batches for working professionals.
• Lifetime access to course materials and recorded sessions.
• Access to a community forum for Q&A and networking.